I'm a webdeveloper/programmer. Recently I've decided to take up freelancing again, I've only done a few freelancing sites, but mostly it was some presentational websites for smaller businesses. I'm still at uni and have parttime/fulltime job as a developer depending on the workload in school.
I can cater to both frontend and backend needs myself and can also input on UX, I usually outsource the design.
I can think of ways to get new clients for presentational sites pretty easily. Find company XY with shitty site and cold-email/cold-call them. However, these sites are usually not challenging enough as they often constitute of the same pages with basically the same idea (pretty much themeforest style themes).
But to my question...
How do I find companies/business in need of custom solutions for internal/external use. Let's say a company XZ gets an idea for an app or a service that they don't have (human) resources for. How to position my self to get attention of these types of clients? Inventory management system comes to mind, basically something that automates some of their processes and they want custom solution.
in simple words i'm looking for guide on how to cold-[insert contact method] for a specific need that a company might have but didn't know/didn't find time to know they need it
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